Promotional products are important for a succesful marketing straegy. Just look at Coca-Cola, that is a company which is an expert of using promotional products for advertising The culture surrounding business gifts is a strong asset for Coca-Cola, as outlined a lot of times, how business gifts are more effective than TV advertising, according to a study carried out by the PPAI.
The scope of promotional items (Firmagaver)
Two different organizations had kind of the same results with their own studies. The German Gesamtverband der werbeartikel-wirtschaft asked the DIMA to do a market research. The outcomes where really impressive. More or less, 75% of the respondents come into contact with TV advertising, 79% with an advertisement on the radio but 88% comes in contact with a promotional product! Therefore, even the mass media sector is inferior to promotional products.
Brand recognition and business gifts (Företagspresenter)
The figures are even more impressive as you compare the time the promotional products are used (by their receivers) instead of traditional advertisements . The suvery shows us that 57% of the receivers remembered the company name or brand which gave them a promotional product, while only 28% remembered the company name of the TV advertising and 32% for the radio advertising.
Furthermore, the lifecycle of normal advertising messages is much shorter than from promotional products. The interviewees let us know how long they have their promotional products in possession, 66% has still promotional items at home of more than six months old and some of them still have articles of more than two years old. Nine out of ten interviewees used the products at least once a day. Therfore, promotional products have a lot of value, they create a lot of contact moments with the customers of your company!